In the 21st century it is important to market your business online if you want to reach the majority of your audience with just a few clicks of a mouse. Search engine optimisation not only allows you to build up your online presence and appear higher in the search engine results pages but it is completely free to do.
That doesn’t mean that it won’t be a long process though. If you really want to get the most out of your SEO you need to work hard at it have a clear strategy.
SEO is not the same for everyone though. If you have a small business in India then you need to take a different route to that which the big boys will be taking in order to get the appropriate results. Here’s some great advice for when you’re trying to optimise your small business.
The goal for anyone carrying out SEO is to increase their online presence but for small companies you need to be realistic in the goals that you set yourself. There is no point aiming at being top of the Google results page if you are up against giants such as the BBC or Apple because it just isn’t going to happen. Instead, you need to think differently to decide what constitutes success for your own business. This may be just moving up a few places or maybe getting onto the first page.
Target Long Tail Keywords –
Because the big brands are likely to be targeting the mainstream keywords, you might have to think a bit more creatively about the ones that you want to go after. Use your keyword tool to find terms that still have a decent amount of search volume but that are not as competitive as the main ones.
One of the best keyword tools for this is Hittail as it focuses on what is known as the ‘long tail’ keywords. Getting to the top for these terms may bring you a lot more traffic than being in position 40 for a mainstream keyword.
Optimise Map Listing –
Did you know that Google place listings are available to any business and they can be used to jump to the top of searches in your local area? You can register your place listing through Google maps and then optimise it by including keywords in the description section. Be sure to include as much information as you can to attract as many searchers as possible.
You can also include pictures and ask customers to write reviews as this will help your page stand out. Once 5 reviews have been made Google will start to give your listing a star rating.
Get Social –
For a long time now SEO experts have been trying to persuade business owners to get on social media platforms and this is for good reason. Social media has quickly become an important way to build relationships with your audience and search engines love companies that are active on these sites.
Setting yourself up a page on Facebook has recently become even more important for small, local businesses due to the announcement of its new graph search. This will enable users to search for things that are popular within their community of friends or in specific parts of the world and so having all your information displayed is imperative.
SEO is something that can really help boost your online profits and propel your business forward but if you are not confident about taking it on alone then you could always hire the Indian SEO companies at http://topcompaniesindia.com/top-10-seo-companies-in-india/ which provides you the list of affordable companies without compromising the qualities.